Tag Archives: viral

Preparing for Social Media Crises

Posted on February 27, 2012 by bermanevansretail

” ‘Be prepared’ is not just the motto of the Boy Scouts, but a credo that every company should adhere to if it wants to be successful. And that includes having a sound strategy for social media interactions, including handling … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

Women’s Influence on Purchase Decisions on the Rise

Posted on February 1, 2012 by bermanevansretail

Social networks and online ratings and reviews have amplified women’s voices online. Nearly half of all female Internet users in the U.S. say they influence others about goods or services. Click the image for the full story.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , | Leave a comment