Tag Archives: trends

Tough Sailing Ahead for Some Traditional Retailers

The retailing landscape has changed so dramatically over the past few years that some well-entrenched retailers are looking out at a tough and complex future in which they must better adapt to prosper — or even survive. Recently, Brad Stone and David … Continue reading

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The Activities of the Digital Black Consumer

Nielsen has published this detailed infographic. Click on the chart for more information from Nielsen.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information | Tagged , , , , | Leave a comment

The 21st Century Customer

The report linked below focuses on this theme: “Meeting the customer service expectations of today’s empowered, multi-channel customer requires the right mix of tools and techniques to deliver relevant, contextually personalized, and agile interactions.” 

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment