Tag Archives: trends

10 Free Market Research Tools for Small Businesses

Posted on June 14, 2012 by bermanevansretail

At its Web site (click the image below), Social Strand Media offers a number of great resources and tips on marketing research that are especially valuable for a small firm.

Posted in Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , | Leave a comment

Does Esprit Have a Future?

Posted on June 14, 2012 by bermanevansretail

At one time, Esprit Holdings was a leading global apparel retailer. With the June 2012 resignations of the firm’s top two executives after a tough period of time, the company’s future is now in some doubt. As reported by Rachel Lee and … Continue reading →

Posted in Global Retailing, Part 8: Putting It All Together | Tagged , , , , | Leave a comment

Declining Employee Loyalty: A Casualty of the New Workplace

Posted on June 13, 2012 by bermanevansretail

As summarized by Knowledge@Wharton, the decline in employee loyalty is a serious issue for many companies. Consider this: “MetLife’s 10th annual survey of employee benefits, trends, and attitudes released in March [2012] puts employee loyalty at a seven-year low. One … Continue reading →

Posted in Part 5: Managing a Retail Business | Tagged , , | Leave a comment