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Tag Archives: toy
A Toys “R” Us Tablet for Kids
Toys “R” Us recently announced that it would be introducing its own tablet for kids, exclusive to TRU, into the already crowded marketplace. As Ann Zimmerman reported for the Wall Street Journal: “In a bid to battle the ‘showrooming’ phenomenon … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together
Tagged experiential retailing, kids, merchandising, opportunity, planning, pricing, promotion, segmentation, shoppers, tablet, toy, Toys "R" Us, trends, TRU
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