Tag Archives: tips

What Does It Mean to Be Customer Centric?

Posted on May 25, 2015 by bermanevansretail

Virtually all retailers understand that long-term success is only possible with happy, fulfilled customers. But what does it take to be truly “customer centric”? Consider the following slideshow from Raymark (empowering retailers for 25 years with technology solutions):  “As our physical … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

How Well Are You “Courting” Your Customers?

Posted on May 20, 2015 by bermanevansretail

As we know, in today’s competitive environment, we cannot take our customers for granted. We need to continuously “court” them and have them feel appreciated. Consider this observation from Oracle Marketing Cloud: “From the need to meaningfully nurture to the … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 1 Comment

Do Better in Dealing with Negative Online Reviews

Posted on May 19, 2015 by bermanevansretail

Negative online reviews can have a devastating effect on businesses — unless they are handled properly. Here are some suggestions from Konnecti, a company that helps clients build their online presence.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment