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Tag Archives: Sprout Social
How Are Retailers Really Doing with Social Media?
Millions of retailers around the world maintain an active social media presence. But, how are they doing in terms of responding to people’s comments and questions on social media? Sprout Social reports: “Given that people are taking to Facebook and … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged bad behavior, customer expectations, customer service, experiential retailing, social media, Sprout Social, trends, trust
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