Tag Archives: shopping

Women’s Influence on Purchase Decisions on the Rise

Posted on February 1, 2012 by bermanevansretail

Social networks and online ratings and reviews have amplified women’s voices online. Nearly half of all female Internet users in the U.S. say they influence others about goods or services. Click the image for the full story.

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Inside the Mind of the Social Customer

Posted on January 25, 2012 by bermanevansretail

Consumers today are savvier, more demanding, and more vocal than ever. Here’s how Citibank and others are encouraging interaction among those customers to build engagement. Click the image for the full story.

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Social Media and the Sales Process

Posted on January 23, 2012 by bermanevansretail

Click the image to learn about four ways to use social media in selling. [free registration required]

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