Tag Archives: shoppers

To Sell More, Focus on Existing Customers

Posted on July 6, 2012 by bermanevansretail

As Rick Reynolds says on the Harvard Business Review blog: “Strengthening your relationship with your existing customer base is one of the best ways to increase sales. Your company’s account management and operating teams play critical roles in making this … Continue reading →

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Accenture’s Take on Retailing 2020

Posted on July 1, 2012 by bermanevansretail

Accenture, a consulting firm has prepared a report that addresses this question: “To take a not-so-far-out look to the future of the retail industry—to the year 2020—what are the major socio-demographic, technological, and business trends that will likely impact retailing as … Continue reading →

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Business Analytics: Crossview, an IBM Business Partner

Posted on July 1, 2012 by bermanevansretail

Mark Fodor, CEO of Crossview, discusses how working with IBM helps the firm provide customers with insights into their data in the retail environment.    

Posted in Part 3: Targeting Customers and Gathering Information, Technology in Retailing, Video Clips (non-career) | Tagged , , , , | Leave a comment