Tag Archives: retail analytics

A New Framework for Social Media Analytics

Posted on June 17, 2012 by bermanevansretail

Awareness, Inc. has produced a report titled Actionable Social Analytics: From Social Media Metrics to Business Insights (available with a free registration at http://info.awarenessnetworks.com/SocialAnalytics_Registration.html). Click the infographic for a larger view.

Posted in Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , | Leave a comment

A Diamond Retailer Mines Online for Gold

Posted on June 17, 2012 by bermanevansretail

Helzberg Diamonds operates more than 230 brick-and-mortar stores and has an E-commerce site at http://www.helzberg.com. The Web site was launched in 1996 and now has an average order transaction of more than $200. The retailer is always looking to improve performance and is a … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , | Leave a comment

10 Free Market Research Tools for Small Businesses

Posted on June 14, 2012 by bermanevansretail

At its Web site (click the image below), Social Strand Media offers a number of great resources and tips on marketing research that are especially valuable for a small firm.

Posted in Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , | Leave a comment