Tag Archives: Prosper Insights & Analytics

What’s on Your Shopping List? Part 2

Posted on November 29, 2016 by bermanevansretail

Yesterday’s post focused on the popularity of gift cards during the holiday season. Today, we take a broader look at what shoppers will be buying this year. As Ana Serafin Smith reports for the National Retail Federation: “With shoppers eager to take … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

What’s on Your Shopping List? Part 1

Posted on November 28, 2016 by bermanevansretail

Today’s post focuses on the popularity of gift cards during the holiday season. These cards are easy to purchase and enable the recipients to buy what what most interests them — while also being somewhat impersonal. Based on the recent … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments