Tag Archives: online shopping

E-Commerce in China

The E-commerce potential in China is enormous and just beginning to really take off. In a recent Nielsen China article, Joey Chan, Marco Tang, and Queenie Chu note that: “Retailers planning their Chinese E-commerce strategy have two overarching goals: expand their … Continue reading

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How Consumers Feel About Shopping In-Store, Online, and Via Mobile

Recently, Nielsen did a survey to address this question: “Which do U.S. consumers prefer: In-store, online, or mobile purchases?” The company’s conclusion: “The answer is a resounding, ‘that depends…’ “ Take a look at the chart below to see why. Click … Continue reading

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How Do Shoppers Feel About Mobile Payments?

According to Nielsen, the answer to this question varies greatly by region of the world. Click the chart for more information.

Posted in Global Retailing, Online Retailing, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , | Leave a comment