Tag Archives: mobile shopping

Malls Go Mobile

Posted on June 10, 2012 by bermanevansretail

Shopping mall operators are becoming much more active with mobile technology in order to drive shoppers to their shopping centers. According to John Dee of PlaceWise Media: “In 2009, only 1 to 2 percent of traffic on a mall Web site came … Continue reading →

Posted in Online Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , | Leave a comment

Mobile Wallets Have Uphill Climb to Consumer Acceptance

Posted on May 16, 2012 by bermanevansretail

Why aren’t more consumers embracing mobile wallets when shopping? Click the chart to find out. 

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , | Leave a comment

Mobile Phone Shoppers Show Growing Preference for Text Marketing

Posted on May 16, 2012 by bermanevansretail

American shoppers are becoming much more interested in making purchases through their cell phones. Click the chart for the full eMarketer story.  

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information | Tagged , , | Leave a comment