Tag Archives: merchandising

Holiday 2013 Shopping Tips

Posted on November 20, 2013 by bermanevansretail

Every year, I offer a list of holiday shopping tips intended to help people avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m moving up my tips post. According to the National Retail Federation, … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

One in Ten to Shop on Thanksgiving?

Posted on November 19, 2013 by bermanevansretail

Just a few years ago, almost all retailers closed on Thanksgiving to give their employees and shoppers a breather before the big shopping push on Black Friday. Things are sure different today. As reported by Andria Cheng for MarketWatch: “About … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

What Is the Impact of Odd Pricing?

Posted on November 14, 2013 by bermanevansretail

Evans on Marketing Odd pricing ($799 rather than $800; $5.99 rather than $6.00) has been used by marketers for a hundred years. Do you agree with the conclusions stated in this video? Do we really see $799 as $700 rather … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment