Tag Archives: merchandising

Clinique’s New In-Store Selling Approach

Posted on June 28, 2012 by bermanevansretail

As Elizabeth Holmes reports in the Wall Street Journal: “Clinique, the largest makeup and skin-care brand in the U.S., has given its department-store selling space a makeover, creating an environment where consumers can shop uninhibited, experimenting with new products without … Continue reading →

Posted in Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

China’s Role in Fashion

Posted on June 28, 2012 by bermanevansretail

Hong Kong has a leading role in the global fashion supply chain, says Bob McKee of Lawson, a U.S. software firm. It comes at a time when the fashion industry is considering whether there’s a sourcing or business alternative to China; McKee … Continue reading →

Posted in Global Retailing, Part 6: Merchandise Management and Pricing, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , | Leave a comment

Digital Signage for Fashion Retail

Posted on June 28, 2012 by bermanevansretail

YCD offers some exciting digital display ideas and technologies for store-based retailers.    

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , | Leave a comment