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Tag Archives: Grocery Manufacturers Association
Shopper Marketing More Important Than Ever
As noted by the GMA (Grocery Manufacturers Association) and consulting firm Deloitte, in their report “Shopper Marketing: Capturing a Shopper’s Mind, Heart and Wallet”: “Despite industry debates and differing opinions, shopper marketing should be consistently defined from the shopper’s point-of-view. It … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, Deloitte, experiential retailing, Exponential Solutions (The CUBE) Marketing, Grocery Manufacturers Association, infographic, merchandising, planning, promotion, shopper marketing, Steve Hashman, strategy
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