Tag Archives: Beckham

Should Retailers Advertise on the Super Bowl?

Posted on January 23, 2014 by bermanevansretail

Yes, the February 2nd Super Bowl is a big deal for sports fans and for advertisers. But is it a good idea for RETAILERS to advertise during the Super Bowl — along with beer, soda, auto, Internet, and other firms? … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 1 Comment