Tag Archives: Annenberg School for Communication

Consumers Have Questions About Data Mining

Posted on June 28, 2015 by bermanevansretail

Privacy and identity theft are important issues for all of us. With that in mind, a critical question for data miners is: How do consumers feel about data-mining practices being deployed by companies and other organizations? Consider these observations from … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , , , | 1 Comment