Offering a True Fit for Gift Shoppers

Posted on June 29, 2017 by bermanevansretail

Consumers spend a lot of time (and money) shopping for others. Sometimes they enter the right information and sometimes they don’t. That’s why the gift receipt was invented for refunds. 🙂

Now, True Fit has devised a new app (“Shop for Others”) to make it easier to buy the right gift:

“Birthdays, Mother’s Day, Father’s Day, back to school, the holidays; it seems like it’s always the season to shop for someone. For those of us who go out on a limb and buy footwear and apparel for friends and family, your online shopping experience just got a lot better. For those of you who opt for giving the gift card rather than an outfit because you’re not confident about the fit of clothes or shoes for others, you’re in luck. We’re happy to announce that purchasing apparel and footwear for friends and family just got a whole lot easier with True Fit’s newest feature, ‘Shop For Others.’”

“Here’s how Shop for Others works:

Create and Save a Profile for a Family Member or Friend — Retailers who support this capability have the profile icon with a red ‘Plus Sign’ next to the standard True Fit recommendation. Shoppers are then prompted to fill in a few short questions about the person he or she is shopping for, which may include gender, height, weight, and a well-fitting or favorite piece of clothing in their closet, and it’s corresponding size and brand. To complete the profile for improved fit accuracy, you can even fill in optional details, like stomach (Is it flat, average or round?), shoulders (are they narrow, average, or broad?), and torso (is it short, average or long?).”

 
Click the image to read more.


 

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Better Understanding a Consumer Credit Report

Posted on June 27, 2017 by bermanevansretail

As shoppers and as retailers, we know that an individual’s credit score is very important in determining the rate of interest a person pays for a credit card or loan transaction, how much they are able to buy on credit (the spending limit), etc. An excellent rating is an important guide for both shoppers and retailers. But, do we know how a credit rating is computed?
 
Here is a good video overview from Barclaycard U.S..
 

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Video Clips (non-career) | Tagged , , , | Leave a comment

Dutch Supermarket Plus: Getting Kids to Eat Their Veggies

Posted on June 26, 2017 by bermanevansretail

Most parents want their children to eat healthy. But they also know how difficult this can be with resistant kids. So how do we get children to eat healthier?

Here’s one clever way as reported by Alexandra Jardine for Creativity:

“Parents are always trying to find new ways of sneaking vegetables into other food — from zucchini muffins to chopped up carrots in spaghetti sauce. Dutch supermarket chain Plus has come up with its own way — a bottled sauce made with pure beetroot, carrot, and parsnip.”

“JWT Amsterdam co-developed the Super Saus design with Plus, creating a sauce that is both designed appeals to children’s tastes and which offers a kid-friendly design, in which the ingredients are ‘disguised’ as superheroes on the packaging. Priced at 2 euros per bottle, the product is on sale across the more than 250 Plus stores in the Netherlands.”

 

Here is a video synopsis. Do YOU think it ethical for parents to “trick” their kids into eating vegetables (healthy food)?

 

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Video Clips (non-career) | Tagged , , , , , | 1 Comment