Most Attractive Global Employers: 2017

Each year, Universum surveys students to learn which employers they like best. This post covers the 2017 most attractive global employers for business students. 

Click below to access information on the prior two surveys:

 

Background

In sum, these are Universum’s survey goals:

“Universum conducts the largest career survey of its kind. We target 1.6 million students and professionals around the world. We know what students expect from their future career. In order to achieve this, we cooperate with 2,200 of the world’s best academic institutions. This gives us insights on career seeker preferences and expectations.”

“What do the rankings reveal? Basically, students select firms they would consider working for. They then select their five ideal employers. Company ranking depends on how many students choose you as an ideal employer. The most attractive employers rate as top-of-mind. And they excel in talent attraction. In short, it’s a popularity contest.”

 

2017 Most Attractive Global Employers for Business Students

For the 2017 Most Attractive Global Employers report, Universum surveyed thousands of business students in the 12 largest economies: Brazil,Canada, China, France, Germany, India, Italy, Japan, Russia, South Korea, U.K., and U.S. We asked students about the company traits they find most attractive in a potential employer:

“When it comes to the business ranking, of the 76 ranked companies, fast-moving consumer goods (FMCG) is the most represented industry. Banks and automotive follow. Representation from all industries remain stable since 2016.”

 

These 15 employers rank highest by college business students.

2017 Most Attractive Global Employers for Business Students. The top 15 employers according to college students.

 

Click below to access the full 2017 global employer report. Note: A free login is required.

 

2017 Most Attractive Global Employers for Business Students. Click to download full report.

 

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How to Be Safe Online

As we know, hacking and identity theft make us more vulnerable than ever  when we shop with a credit or debit card — whether in a store, over the phone, or online. So, we need to do all we can to protect ourselves.

We have discussed security before.   The Science (?) of Retail Security  Beware of Ransomware — and Be Better Prepared.   Customers and Retailers: Beware of Public Wi-Fi.  

According to Sainsbury’s Bank:

“Shopping online can be fun and convenient. But are you doing all you can to keep yourself and your family safe on the Internet? Do you know how to keep your credit card secure in shopping online? Is your card registered for added security measures such as Verified by Visa, MasterCard secure, or American Express SafeKey?”

“We’ve put together 10 steps for safe online shopping below, along with how to stay safe using mobile devices and Wi-Fi. We’ve also included tips on what to do if you encounter any illegal activity.”

 

How to be safe online. Hacking and identity theft make us more vulnerable than ever  when we shop with a credit or debit card — whether in a store, over the phone, or online. So, we need to do all we can to protect ourselves.
 

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Time to Close the Customer Experience Gap

Customer experience includes all interfaces that firms have with people. A great experience leads to satisfaction and repeat business. Accordingly, closing the customer experience gap is vital.

Closing the Customer Experience Gap

Some firms are rather weak in this area and have created a customer experience gap. Jana Barrett writes for Business 2 Community:

Bain & Company surveyed 362 companies. Eighty percent said they delivered ‘superior customer experience.’ According to customers, 8% did. In the age of hyperconnectivity, firms should be more in tune. But in reality, a wide gap exists.”

Barrett offers several tips. “(1) A great experience is seamless. It works across channels and devices. (2) A great experience is proactive. It anticipates customer needs. (3) A great experience is receptive. the firm seeks feedback. (4) A great experience is human. It’s built on relations. (5) A great experience is dynamic. It adapts to shifting preferences.”

The video is a good summary from Business 2 Business.

 

Improving the Customer Shopping Journey

McKinsey has a “CEO Guide to Customer Experience.” It includes the customer shopping journey.

“What do my customers want? Leading firms know they are in the customer-experience business. And they know how they deliver is as vital as what they deliver. This guide taps the expertise of McKinsey and others. It explores customer interactions. In addition, it looks at steps to improve customer-centricity. See the infographic.”

 
Time to Close the Customer Experience Gap. This CEO guide explores the basics of customer interaction. It covers steps to be more customer-centric. See the infographic.
 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment