How to Submit a Free Press Release for Search Engine Optimization

In this video tutorial, Jason McDonald explains how to submit a news/press release to Pitchengine.com.

 

 

Posted in Online Retailing, Social Media and Retailing, Video Clips (non-career) | Tagged , , | Leave a comment

Platt’s Journal of Retail Analytics

Published by the Platt Research Institute, “The Journal of Retail Analytics is a comprehensive resource on the current state of the economy, with news, and case studies regarding customer-facing technologies. The Journal provides essential, in-depth information on the economy as it impacts retailers and consumers. In addition, the Journal details developments in the digital communications network field. PRI’s offices, projects and extensive contacts in North America and Europe enable the firm to report on cutting-edge global events.”
Click the cover to access the most recent issue.

Posted in Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together, Technology in Retailing | Tagged , , | Leave a comment

Will More Online Retailers Have to Charge Sales Tax?

According to Monica Langley, writing in the Wall Street Journal, more states seem to be moving toward collecting sales tax on online puchases, regardless of whether the online firms have a physical presence in those states. This has been a long-term goal of traditional store-based retailers — that want a more level playing field: “The move toward taxing online sales has broad implications. Online shopping will become more expensive for consumers. Brick-and-mortar retailers won’t have the price disadvantage they now have compared with online sellers. Strapped states suddenly could be flush with $23 billion in new annual revenue, according to the National Conference of State Legislatures.”
Click the logo to watch the WSJ video on this topic.

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Video Clips (non-career) | Tagged , , | 1 Comment