Category Archives: Video Clips (non-career)

There are numerous retail-based video clips here that are more strategic than career-oriented.

DemoFlick: A Video Content Developer

Posted on June 14, 2012 by bermanevansretail

DemoFlick enables retailers to offer entertaining, clever, and informative video clips at their Web sites. Here are two examples of DemoFlick videos. This is an overview. This is a specific application.

Posted in Online Retailing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , | Leave a comment

Fast-Fashion Retailer Zara Keeps Up Emerging-Markets Push

Posted on June 14, 2012 by bermanevansretail

Inditex, a global apparel retailer based in Spain whose leading subsidiary is the Zara chain, is on quite a roll. Its expansion strategy is extremely aggressive. It has making a large push into developing markets. As reported by David Roman and … Continue reading →

Posted in Global Retailing, Part 6: Merchandise Management and Pricing, Video Clips (non-career) | Tagged , , , , , | 1 Comment

Zappos’ Corporate Culture

Posted on June 13, 2012 by bermanevansretail

Zappos focuses on both the customer and the employee.

Posted in Part 1: Overview/Planning, Video Clips (non-career) | Tagged , , , , | Leave a comment