Category Archives: Video Clips (non-career)

There are numerous retail-based video clips here that are more strategic than career-oriented.

Social Media Video Marketing

Posted on February 7, 2018 by bermanevansretail

Social media video marketing continues growing at a very fast rate. As a result, many social media users watch videos on a regular basis.   Social Media Video Marketing For today’s post, let us examine three good sources of information … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | 1 Comment

Do the Right Thing: Let’s Support One Another

Posted on January 1, 2018 by bermanevansretail

We know that firms which act in an ethical manner often benefit financially from their actions. Examples? Purpose-Driven Brands’ Marketing Lessons. World’s Leading Ethical Companies 2017. But, what about us as individuals? Don’t we have obligations too? That’s why this … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Video Clips (non-career) | Tagged , , , , | Leave a comment

Harry & David Modernizes Its Web Site

Posted on November 6, 2017 by bermanevansretail

Harry & David has been a leader in selling gift products for more than 80 years. Take a look at this video for a quick overview. Harry & David has been part of the 1-800-flowers.com family of businesses since 2014. … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | Leave a comment