Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

These Survey Results Are Not Good for Retailers

Posted on April 17, 2017 by bermanevansretail

Retailers employ store-based salespeople to enhance the customer experience, answer questions and be knowledgeable about the goods and services offered, and to facilitate the purchase process. They want shoppers to believe that salespeople are fulfilling these functions. Thus, the results … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

How to Better Blend Online and In-Store Strategies

Posted on April 10, 2017 by bermanevansretail

In this post, there are several tips as to how to better integrate omnichannel retailing. As Steve Hashman (who manages business development at CUBE, and product development and marketing initiatives for high-tech and telecoms companies, both in Canada, and in locations across … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Why Aren’t More Shoppers in Your Loyalty Program?

Posted on April 3, 2017 by bermanevansretail

Retailers (of all sizes and types) are continually on a quest to attract more people to their customer loyalty programs. This continues to be both a critical goal and a major challenge for them. [See 1, 2, 3, 4.] Today, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment