Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Professions Perceived as Most Ethical – and Most Unethical

Posted on January 10, 2018 by bermanevansretail

Today, we discuss the professions perceived as most ethical – and most unethical. And this builds on our coverage of ethical firms and marketing practices: World’s Leading Ethical Retail Firms and Do Company Ethics Affect Consumer Behavior? For most of us, the leading study … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , , | 1 Comment

Influencer Marketing Keeps Evolving

Posted on December 27, 2017 by bermanevansretail

At the end of 2017, we offer another post on influencer marketing. With the growth of social media, influencer marketing is vital. Today, we examine how influencer marketing keeps evolving. To recap, these are some 2017 posts. And they appear … Continue reading →

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Stay Safe This Holiday Season

Posted on December 25, 2017 by bermanevansretail

Now that our shopping is over, we should enjoy the end of the year. Let’s visit with family and friends over the next several days. But, please be aware and careful. Stay safe this holiday season. And remember: “Customer Service … Continue reading →

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