Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Do Shoppers Like Dynamic Pricing?

Posted on June 19, 2018 by bermanevansretail

We all like to feel that we get bargains when shopping. But that’s not always the case. See More Gamesmanship on Retail Prices — Even Online. And When Is a “Sale” a Sale? Today, we look at do shoppers like … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , | Leave a comment

Better Retaining Customers

Posted on June 18, 2018 by bermanevansretail

Customer retention is a major driver of long-term success. Yet, it can be elusive. Thus, today’s post relates to the goal of better retaining customers. Before reading below, please check out these two posts. Great Post-Purchase Communication Is Essential. THREE … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Handling Different Kinds of Difficult Customers

Posted on June 11, 2018 by bermanevansretail

A lot of companies follow the advice in these posts. Be Careful in Making Promises to Customers. 10 Tips on How Companies Can Be More Customer-Centric. Why the Customer Experience May Fail. But many also struggle with handling different kinds … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment