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Category Archives: Global Retailing
E-Commerce in China
The E-commerce potential in China is enormous and just beginning to really take off. In a recent Nielsen China article, Joey Chan, Marco Tang, and Queenie Chu note that: “Retailers planning their Chinese E-commerce strategy have two overarching goals: expand their … Continue reading
A Consumer Anxiety Index
Anxiety — about finances, job security, health issues, etc. — has a large impact on people’s shopping behavior. To measure anxiety, JWT Intelligence has devised an anxiety index that it uses to gauge people’s sentiments around the world: U.S., U.K., Canada, … Continue reading
How Do Shoppers Feel About Mobile Payments?
According to Nielsen, the answer to this question varies greatly by region of the world. Click the chart for more information.
