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Category Archives: Part 1: Overview/Planning
Do You FULLY Understand What’s Involved with Personalization?
As we have noted before (see 1, 2, 3), customer personalization is an important tactic for retailers — both online and offline. Recently, Neustar (a data-driven intelligence firm) published an interesting report on customer personalization: “Customers expect it. Technology enables … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged customer expectations, customer satisfaction, experiential retailing, Neustar, personalization, tips
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Retail TouchPoints’ 2014 Customer Engagement Award Winners
As we recently posted, the customer’s shopping experience is vitally important to the success of any retailer. The retailers selected for Retail TouchPoints’ 2014 Customer Engagement Awards certainly grasp this: “As we move into 2015, retailers are focused on finding … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged Customer Engagement Award, customer expectations, customer loyalty, customer service, experiential retailing, Retail Touchpoints
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P&G: Retailers’ Friend or Foe?
For decades, Procter & Gamble has been recognized as one of the most cooperative and supportive channel partners. It advertises widely, offers frequent coupons and other promotions, and provides in-store support. But now, Andrew Elliot — a vice-president at WD … Continue reading
Retailing: From A to Z 