Author Archives: bermanevansretail

Most Attractive Global Employers: 2017

Posted on October 11, 2017 by bermanevansretail

Each year, Universum surveys students to learn which employers they like best. This post covers the 2017 most attractive global employers for business students.  Click below to access information on the prior two surveys: 2016 most attractive global employers. 2015 … Continue reading →

Posted in Career Useful Information | Tagged , , , | 1 Comment

How to Be Safe Online

Posted on October 10, 2017 by bermanevansretail

As we know, hacking and identity theft make us more vulnerable than ever  when we shop with a credit or debit card — whether in a store, over the phone, or online. So, we need to do all we can … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Time to Close the Customer Experience Gap

Posted on October 9, 2017 by bermanevansretail

Customer experience includes all interfaces that firms have with people. A great experience leads to satisfaction and repeat business. Accordingly, closing the customer experience gap is vital. Closing the Customer Experience Gap Some firms are rather weak in this area … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment