Author Archives: bermanevansretail

Top 2012 Global Franchising Companies

Posted on July 23, 2012 by bermanevansretail

Each year, Franchise Direct compiles a list of the top 100 franchising companies around the world. Click the icon to access the most recent report.

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , | Leave a comment

The Art of Social Gifting

Posted on July 22, 2012 by bermanevansretail

Some retailers are quite innovative in the tactics that they utilize to generate shopper enthusiasm through social media. One emerging tactic is known as social gifting. For example, as reported by Chain Store Age: “Brooklyn, N.Y.-based apparel retailer Brooklyn Industries, which … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

Should You Pursue the Entrepreneurial Or Corporate Path?

Posted on July 22, 2012 by bermanevansretail

BestFranchise.org provides a lot of useful information at its Web site. For a person who is trying to determine whether or not he/she should pursue an entreprenurial or cororporate career ladder, BestFranchise.org has a free 32-item quiz: “If in these questions, … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , , | Leave a comment