Like many firms, French children’s apparel retailer Orchestra has had to deal with dissatisfied customers when store merchandise is out of stock. Now, it has come up with a solution.
As reported by SelfServiceWorld.com:
“Until recently, if a shopper needed a certain sized article of clothing or specific piece of furniture that was out of stock in a retailer’s store, they had to order it the old fashioned way — a sales associate would call the order in and contact the customer once it arrived. In the case of French retailer Orchestra, this process resulted in a high level of lost sales, since many customers would leave the store empty-handed and shop elsewhere for the item. But thanks to interactive retail technologies and the wave of kiosk applications, those days are quickly fading into oblivion.”
“Orchestra recently tapped the technology providers at IntuiLab to create an interactive application now deployed in five stores in France and planned for a future rollout to all locations in the country. The challenge is to create experiences that can scale, both in terms of store rollout and on-device performance, capture the unique characteristics of a brand and easily adapt to changes as the business changes. The application is hosted on a touchscreen kiosk that allows customers to scan a product barcode, pull up detailed product information about the item such as color, size and style, and place an order for in-store delivery if an item is not currently in stock.”
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