FixturesCloseUp.com provides “a pictorial inventory of unique or otherwise interesting small-scale fixtures seen across the entire range of retailing. Just as a city-scape is built up of individual bricks, beams, and boards, so a store is constructed of many small-scale fixtures that combine to help create the selling-floor environment. Many of these small elements are unsung heroes in creating an effective, functional, appealing merchandising space for goods. Because of the wide-ranging creativity of designers, similar display problems are often solved in unique ways. This site attempts to document these varying solutions … and provide a source of ideas and inspiration for additional new solutions or new applications of existing fixtures.”

Click the image to visit the site. And look at the links below the image to see some excellent examples of store entry branding.

• “Ice Axe Door Handles by REI”

• “Art Nouveau Door Bar”

• “Omega Branded First Not Last”

• “Cryptic Gucci Floor Medallion”

• “Spencer’s Street-Art Storefront”

• “Henri Bendel Store-Entry Roundel”

• “Vuitton Brands Building in Stone”

• “Hermes Logo as Tile Mosaic”

• “Fendi Slate Crossing-the-Line”

• “Tory Burch Front Door Beat Down”

• “Giorgio Armani Makes an Entrance”

• “Mind the Gap”