Demonstrating Freshness at a McDonald’s in Warsaw, Poland

Posted on May 22, 2013 by bermanevansretail
A positive — and distinctive — company image is essential to retail success. For McDonald’s, this means utilizing a lot of creative promotional techniques.
At McDonald’s Warsaw, “advertising meets street-art in its latest street marketing operation in Poland.”
Watch the “fresh” video clip below.

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This entry was posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) and tagged , , , , , , , , , , , , . Bookmark the permalink.

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