In recent years, eBay has faced increasing competition from Amazon.com as the latter has added more new third-party sellers to its Web site. Now, eBay is introducing a new fee structure for its third-party sellers to encouage them to stay with eBay.

As Leena Rao writes for TechCrunch: “Ebay debuted a new fee structure and incentives for sellers on March 19 in an effort to remain the most competitive commerce platform next to E-commerce marketplace Amazon. For the first time, eBay is launching free listings for both non-stores and stores on the platform, as well as simpler pricing. Non-stores previously had fixed-price listings that charged $0.50 insertion fees, and then various ‘tranches,’ or levels, of final value fees, depending on the amount of the item. Fixed-price, non-store, final-value fee tranches didn’t have a cap, either. Now, non-store pricing has one, flat final-value fee rate of 10 percent capped at $250. So the max that any non-store seller will pay is 10 percent of the transaction. Non-store consumer sellers are also allowed 50 free listings (no insertion fees) if they list auction-only or buy-it-now items. After 50 listings, sellers will be charged $0.30 per listing.”

Click the image to read more of Rao’s story.