Build-A-Bear Workshop continues to be a master of innovation.

As recently reported by Marianne Wilson for Chain Store Age: “Build-A-Bear Workshop has gone high-tech. The company has unveiled a new store environment that combines its signature hands-on bear-making experience with innovative digital technology designed to appeal to today’s tech-savvy kids. ‘The new design provides a fresh experience for a new generation of kids, while keeping the aspects of our experience that has been loved by kids and resulted in over 100 million stuffed animals being made in our stores,’ said Maxine Clark, founder and CEO, Build-A-Bear Workshop, St. Louis. ‘It allows guests of all ages to personalize the bear-making process and offers them a different experience each time they visit a Build-A-Bear Workshop store.’”

Click the photo to read more from Wilson.