Black Friday still gets a lot of attention as a busy shopping day — and rightfully, so. However, the holiday shopping season now starts well before Thanksgiving. Few retailers wait until then to offer promotions.

According to research by shop.org, part of the National Retail Federation: “Online retailers have good cause to start earlier: NRF’s recently-released holiday consumer spending survey found more than half (51.8%) of shoppers will shop online in the coming weeks – the highest amount in the survey’s 10-year history – and 22.1 percent specifically stated they would begin shopping in October, up from 20.3 percent last year.”

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