Online Shopping in Latin America

Posted on October 27, 2012 by bermanevansretail
Recently, comScore conducted research on the online shopping behavior of Latin American consumers. It found that most consumers started their online shopping trip by going directly to the retailer’s Web site.
Click on the eMarketer chart to learn more.


 

This entry was posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer and tagged , , , , , , , . Bookmark the permalink.

1 Response to Online Shopping in Latin America

  1. Pingback: Shoppers Network Malaysia « Global_Shopping_Online

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