OC&C Strategy Consultants, a firm based in the Netherlands, annually does research related to its Retail Proposition Index: 2012 “marks the third year we have produced the Index, a major piece of consumer research measuring shopper perception of the strength of different retail propositions. Consumers are asked to systematically rate retailers they had shopped at on the strength of their overall proposition – and then across different elements of the proposition (such as price, service etc). The OC&C Proposition Index 2012 is the biggest and most comprehensive we have yet compiled. We surveyed nearly 25,000 different consumers in 8 countries on their perceptions of over 450 retailers. The quarter of a million ratings of individual retailers that this research generates provides an exceptionally strong foundation by which the strength of different retail propositions can be measured.”

Click the chart to access OC&C’s full 2012 Index report.