Target: The Latest Entrant into Holiday Price Matching

Posted on October 18, 2012 by bermanevansretail
Target is following in the footsteps of Best Buy with its holiday pricing strategy. As the Wall Street Journal reports: “Seeing a very competitive battle this holiday, Target said that for the first time, it will match select online rivals’ prices in its stores between Nov. 1 and Dec. 16.”
Click the photo to see a WSJ video on Target’s approach and the reasoning behind it.

 

Photo by Target
This entry was posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) and tagged , , , , , , , , , , . Bookmark the permalink.

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