Ben & Jerry’s is a very popular and iconic ice cream company which now has stores around the globe.

Mike Hayes is the assistant digital marketing manager who is in charge of Ben & Jerry’s U.S. digital marketing programs. Recently, Hayes was interviewed  by eMarketer’s Tobi Elkin “about the ice cream brand’s involvement on Instagram and Pinterest and opportunities to bond with consumers via social media.”

Click Hayes’ photo to read his eMarketer inteview.

Photo from Emarketer