Why Shoppers Don’t Complete Online Purchases

Many shoppers surf the Web to look for and purchase products. But, often they get sidetracked on their way to completing the purchase — for a variety of reasons.
Recently, comScore looked into the phenomen of shopping cart abandonment.
Milo Local Shopping developed this infographic from the comScore study and posted it through Multichannel Merchant.

 

 

This entry was posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing and tagged , , , , , , , , . Bookmark the permalink.

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