Monthly Archives: June 2012

Lisa Fournier: A Small Business President

Posted on June 23, 2012 by bermanevansretail

Florida camera store executive Lisa Fournier is the winner of Florida Retail Federation’s 2012 Retailer of the Year Award. She is the president of Southern Photo in Melbourne, a Florida photography retailer.

Posted in Retail Executive Interviews, Video Clips (non-career) | Tagged , , , | Leave a comment

A New Framework for Social Media Analytics

Posted on June 17, 2012 by bermanevansretail

Awareness, Inc. has produced a report titled Actionable Social Analytics: From Social Media Metrics to Business Insights (available with a free registration at http://info.awarenessnetworks.com/SocialAnalytics_Registration.html). Click the infographic for a larger view.

Posted in Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , | Leave a comment

A Diamond Retailer Mines Online for Gold

Posted on June 17, 2012 by bermanevansretail

Helzberg Diamonds operates more than 230 brick-and-mortar stores and has an E-commerce site at http://www.helzberg.com. The Web site was launched in 1996 and now has an average order transaction of more than $200. The retailer is always looking to improve performance and is a … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , | Leave a comment