Tag Archives: supermarket

Do Scents Make Sense? (And Cent$)

Posted on June 12, 2012 by bermanevansretail

Check out one local supermarket’s use of aromas to stimulate shoppers.

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , | Leave a comment

Is Mobile Shopping Coming to Grocery Stores?

Posted on June 12, 2012 by bermanevansretail

As Kunur Patel writes in Advertising Age: “Since few shoppers can wait for Amazon to ship their gallon of milk, smart phone usage in grocery stores is an entirely different beast than in big-box and electronic retailers, where the ‘scan … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Technology in Retailing | Tagged , , , , , | Leave a comment