Tag Archives: success

Susan Kaufman: Market Alley Wines

One year ago, Susan Kaufman left her long-standing career and opened Market Alley Wines in her hometown of Monmouth, IL. She wanted to create a true destination for her customers to enjoy music, wine, and retail. View her video.

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Video Clips (non-career) | Tagged , , , , | Leave a comment

Tanna Dang: Eden in Love

Clothing boutique Eden in Love in Honolulu, Hawaii uses retail as a means to help the community. Each month, owner Tanna Dang partners with a local nonprofit and helps spread awareness through its shoppers. Watch the video for more of her retail … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Video Clips (non-career) | Tagged , , , , | Leave a comment

How McDonald’s Came Back Bigger Than Ever

As Keith O’Brien writes about McDonald’s in the New York Times: “The company’s bottom-line success in recent years has been unmatched by its traditional burger-chain competitors. Wendy’s and Burger King have been losing market share, while McDonald’s has been growing, … Continue reading

Posted in Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , | Leave a comment