Tag Archives: social media

Two Steps to Leverage the Power of Twitter

Posted on June 26, 2012 by bermanevansretail

According  to Susan Hanshaw, CEO of Inner Architect, a digital marketing firm: “Most merchants on Twitter are using the channel like a public E-mail platform. The majority of messages are sales pitches and very little engagement with followers, which completely … Continue reading →

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A Hit Song Carries a Potent Message from Puerto Rico’s Banco Popular

Posted on June 26, 2012 by bermanevansretail

Last year, Banco Popular, Puerto Rico’s largest bank, changed the lyrics to one of the country’s most popular songs in a bid to help end an almost eight-year recession. Recently, the campaign, created by JWT, won the Grand Prix Lion … Continue reading →

Posted in Global Retailing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , | Leave a comment

Privacy Laws and Social Media

Posted on June 25, 2012 by bermanevansretail

Gardere Wynne Sewell LLP’s Peter Vogel says that while the U.S. government doesn’t require privacy laws for Web sites, it does enforce privacy policies belonging to social media sites like Facebook. Vogel says that each time Facebook changes its privacy … Continue reading →

Posted in Global Retailing, Privacy and Identity Theft Issues, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , | Leave a comment