Tag Archives: shoppers

Gen Y Speeds Up Luxury Goods Spending

Posted on February 22, 2012 by bermanevansretail

According to eMarketer: “As Generation Y grows up and gains more buying power, the 18- to 34-year-old age group is increasingly purchasing luxury goods. According to a survey by American Express Business Insights, Gen Y consumers upped spending on premium, full-priced … Continue reading →

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Women’s Influence on Purchase Decisions on the Rise

Posted on February 1, 2012 by bermanevansretail

Social networks and online ratings and reviews have amplified women’s voices online. Nearly half of all female Internet users in the U.S. say they influence others about goods or services. Click the image for the full story.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , | Leave a comment

Social Media and the Sales Process

Posted on January 23, 2012 by bermanevansretail

Click the image to learn about four ways to use social media in selling. [free registration required]

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