Tag Archives: Sephora

Is Sephora Living Up to Its Price Promises?

What happens when retailers do not live up to the promises they make to customers (or seemingly do not live up to them)? The social media fallout is typically fast and furious. The global Sephora chain, owned by upscale LVMH Moët Hennessy … Continue reading

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , | Leave a comment