Tag Archives: planning

How Strong Is Your PERSONAL BRAND?

Posted on November 29, 2013 by bermanevansretail

As has been widely discussed (also click here), creating a strong personal brand is one of the most important things that you can do for getting a job and advancing in your career. Branding is not just a task for retailer!! … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , | 1 Comment

How Retailers Are Planning Their Promotions This Holiday Season

Posted on November 26, 2013 by bermanevansretail

As we noted recently, the timing of holiday promotions is a big deal (pun intended :-)). And most retailers really get this. According to eMarketer: “Consumers seem to have the impression that marketers are constantly expanding the holiday shopping season. … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

BJ’s Approach to Black Friday

Posted on November 25, 2013 by bermanevansretail

We know that a lot more retailers are going to be open on Thanksgiving — as the Black Friday shopping frenzy more often moves to include both Thursday and Friday. Many companies are still staying closed on Thanksgiving. However, that … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment