Tag Archives: mobile shopping

E-Gift Cards: The Impact on Consumer Loyalty

E-gift cards are gaining in popularity. According to Promo’s Patricia O’Dell: “Marketers of loyalty programs are discovering the value in E-gift cards as a way to deliver instant gratification once a particular threshold is met, to say thanks or apologize … Continue reading

Posted in Part 1: Overview/Planning, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Will Lines at Checkout Counters Disappear?

Could this observation from Cherryh Butler actually be happening? “The store of the future will not feature long checkout lines or any lines for that matter, according to retail experts and a recent survey from CompTIA predicting that traditional point-of-sale solutions will … Continue reading

Posted in Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , | Leave a comment

Buy.com CEO Neel Grover on the Future of Mobile

As the retail industry progresses with mobile media, Buy.com, a pure-play online retailer — with more than 12 million products in inventory — has been building its mobile clout — including parent company Rakuten’s buy of tablet company Kobo this past year. [Please note: The full … Continue reading

Posted in Online Retailing, Retail Executive Interviews, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , | Leave a comment