Tag Archives: information

10 Free Market Research Tools for Small Businesses

Posted on June 14, 2012 by bermanevansretail

At its Web site (click the image below), Social Strand Media offers a number of great resources and tips on marketing research that are especially valuable for a small firm.

Posted in Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , | Leave a comment

Cracker Barrel Builds Its Database with Sweepstakes

Posted on June 13, 2012 by bermanevansretail

Cracker Barrel Old Country Store is a 600-unit chain operating in 42 states that is “known for providing a friendly home away from home atmosphere in our old country store and restaurant.” Despite its old-style offerings, Cracker Barrel is clearly a … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

The “Community”

Posted on June 10, 2012 by bermanevansretail

Chain Store Age has launched a new Web site specifically for retail real-estate executives and shopping center developers which it calls the “Community.” This micro site includes a project of the week, a mall marketing spotlight, and articles from industry experts. Click the image … Continue reading →

Posted in Part 4: Store Location Planning | Tagged , , , | Leave a comment