Tag Archives: ice cream

An Interview with Mike Hayes, a Digital Marketer at Ben & Jerry’s

Posted on August 31, 2012 by bermanevansretail

Ben & Jerry’s is a very popular and iconic ice cream company which now has stores around the globe. Mike Hayes is the assistant digital marketing manager who is in charge of Ben & Jerry’s U.S. digital marketing programs. Recently, Hayes was interviewed  … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment